Experience culture at RDA Workshop 2013
The RDA-Workshop’s range and potential for innovative international coach holiday travel is probably greater than ever before. There is no other exhibition where UK coach travel companies, tourism regions and coach holiday suppliers can meet so many potential coach tourism partners under one roof (more than 55,000 sq m). The 1,300 exhibitors range from international package tour wholesalers, coach holiday companies, accommodation providers, sea carriers, theme parks, destination marketing organisations, visitor attractions and coach manufacturers to individual and family-run restaurants and hotels.
“The RDA-Workshop offers tremendous business potential for UK companies” says Karin Kohls, managing director, RDA-Workshop. “The RDA-Workshop is an absolute must for all companies interested in increasing and expanding their coach and group holidays business – whether this be inbound or outbound”.
2012 was another good year for tourism from Germany with travel expenditure reaching record highs. Spending on holiday trips (five days and longer) increased by 5 per cent compared to 2011 – to more than €63 billion. Holiday expenditure increased to a new record level of €914 per person and trip. In addition, expenditure for short holiday trips (two to four days) was up to more than €20 billion. Coach holidays increased in value to €716 per holiday taken, an increase of 9.6 per cent compared to 2011.
The high volume of almost 70 million German holiday trips of over 5 days’ duration has remained stable over the past year. The coach holidays market share of these also remained stable at 8 per cent (5.5 million trips – accounting for 9 per cent of domestic holiday trips and 7 per cent of trips taken abroad). Short holiday trips (two to four days) totalled almost 80 million in 2012, a slight increase of 1.4 million trips compared to 2011. This is also good news for the UK coach travel sector, given the high levels of short and city trips carried out by coach from Germany. In addition to this, some 1.25 million flight/coach trips were also taken abroad.
The outlook for 2013 is positive. At the beginning of the year, 55 per cent of the German population have concrete travel plans, and only 12 per cent are certain that they will not go on holiday in 2013. Most are planning with the same holiday budget as in the previous year.
The theme of this year's RDA-Workshop Special Offers Campaign is ‘Experience culture!’ – an excellent theme for UK visitors in particular given Britain's great strengths and high consumer demand in this field. Cultural trips and tours have long been a staple of coach holiday and group travel programmes and account for a significant and increasing volume of bookings. Culture enables coach travel companies to approach not only traditional study tour fans, but also organisations, clubs and associations with specific and targeted cultural offers.
Cultural themes provides opportunities to approach customers and destinations from novel and refreshing perspectives. Not only are operas, theatre performances, grand musicals and cultural events a major theme, but also regional festivals, local culinary traditions, archaeology, industrial heritage and modern architecture.
Germany itself is very popular as a cultural destination for UK coach travellers. In a survey conducted by the GNTB and IPK International, places of historical interest were a key travel motivation for UK visitors. Around half of visitors from the UK associate Germany with having a wealth of history and marvellous historical attractions. For many potential travellers, Germany’s 37 UNESCO World Heritage sites also provide a motivation for cultural trips.
The RDA-Workshop Trend Forum is an important ingredient in any RDA-Workshop visit. Exhibitors, visitors and industry experts gather here in constructive dialogue. The forum also allows visitors to make impromptu contacts away from stands. In 2013 the Trend Forum will take place on day two of the exhibition and will be specifically geared to travel agencies with group travel departments. This is an important market segment which holds plenty of business potential for the coach tourism sector.
This year’s RDA-Workshop Social Evening features Cologne’s long brewing tradition as its central theme. RDA-Workshop visitors and participants are invited on Wednesday, 24 July 2013, to enjoy an authentic Cologne evening in an historic house dating from the 16th century. The event location is the traditional Haus Zirns on the west side of the Heumarkt (Haymarket) – in former times a meeting place for Cologne’s business people. RDA-Workshop participants can enjoy good company, delicious local food and freshly-poured Koelsch beer in this delightful historic context.
Tickets may be ordered from the RDA-Workshop Touristic Service GmbH or purchased at the ticket desk during the exhibition.
The RDA-Workshop 2013 online planning tool is available at www.rda-workshop.de. This goes live at the beginning of June 2013 and will enable easy and effective organising of a RDA-Workshop 2013 visit, from printing entry tickets to administering meetings and appointments schedules. An international exhibition pack is also available upon request.
The RDA – International Coach Tourism, based in Cologne, Germany, is Europe’s largest umbrella organisation for the coach tourism industry. It currently boasts a membership of 3,000 companies from 40 countries and provides a forum for business-to-business, market research, legal and fiscal advisory services, further training and political lobbying at both national and European Union levels. The RDA is a founding member of the European Alliance for Coach Tourism.
Dates: Tue 23 July to Thu, 25 July 2013
Open: 23 and 24 July from 09:30 - 18:00; 25 July from 09:30 until 15:00
Location: Koelnmesse/Cologne Fair
00 49 221 12 04 48
Twitter hashtag: #RDAWS2013